Kaiju Audit / Listing inspection
The 141-point inspection
for Amazon listings.
Paste a product link. We check every variation against your category's best sellers and show you what to fix first.
Free while in beta · The audit only reads
Nothing on your listing is changed
141
points, nine sections
5 min
for ten variations
60 days
of ad data, PPC audit
0
changes to your listing
Fix these first
Who it's for
Built for whoever owns the number.
The same audit reads three ways, depending on whether you sell the product, own the brand, or answer for it on a client call.
Know what to fix this week.
The summary puts the three fixes that matter most at the top, each with the exact place in Seller Central to make it.
See every variation at once.
The one child with five images, or the one shoppers can't buy, stands out next to its siblings and next to the best sellers.
Hand the client the proof.
Send a read-only link they open without an account, or download every finding and its fix as a spreadsheet. Every flag carries its evidence.
The evidence
Every flag opens into proof.
Click any finding and you get the full case: what's wrong, what it costs you, the numbers, and where to fix it.
A+ is basic while Peakware runs Premium
Premium A+ adds a comparison chart, hotspots and video. Your closest competitor uses all three, so a shopper comparing the two pages sees the richer one on theirs.
Peakware: Premium, 3 modules, comparison chart, video
What's wrong, in one line.
Plain words, and a clear call on how soon to fix it.
Why it costs you sales.
Which shoppers you lose, and to which competitor.
The numbers behind it.
Your listing beside the best seller, as Amazon shows them.
Where to fix it.
The effort, and the exact path in Seller Central.
If we can't show the evidence, we don't raise the flag.
The inspection
141 points across nine sections.
Like a pre-purchase car inspection, every point gets a verdict: pass, watch, fix, or can't tell. Here are three from each section.
Buy box
- Who holds the buy box, at what delivered price
- Prime and FBA on the winning offer
- Price spread across your variations
Title
- What mobile shows in the first 75 characters
- Banned characters and promo phrases
- Each variation names its color or size
Bullets
- At least three, each 10 to 255 characters
- Emoji, guarantees and claims Amazon removes
- Bullets live on the page but gone from your backend
Images
- Count against the seven Amazon recommends
- Main image big enough to zoom
- Lifestyle, infographic and comparison shots
A+ & Brand Story
- Basic, Premium, or none at all
- Comparison chart and module count
- Text a shopper can read on a phone
Price & value
- Delivered price against the category median
- A was-price that shows the saving
- Free shipping when competitors have it
Variations
- Children left out of the audit, flagged
- Children shoppers can't buy, and why
- Images, bullets and A+ consistent across siblings
Ratings & Reviews
- Rating and count beside the best sellers
- What unhappy shoppers keep repeating
- Questions left unanswered on the page
Restrictions
- Eligible to advertise
- Adult flag on the catalog record
- Suppression and policy holds on your SKUs
Side by side
Your variations beside the category's best sellers.
We pick the top five sellers of the same kind of product, one per brand. Theirs are there to compare against, never to copy.
| Point | Verdict | Slate (yours) | Sage (yours) | Peakware | Trailhaus |
|---|---|---|---|---|---|
| Main image 1600 px or larger | pass | 2000 | 2000 | 2000 | 1500 |
| Image count | watch | 6 | 5 | 8 | 7 |
| Gallery video | watch | none | none | video | video |
| A+ tier | fix | basic | basic | Premium | none |
| Title length | watch | 187 | 187 | 142 | 201 |
| Bullet 1 names the capacity | fix | no | no | 40 oz | 40 oz |
| Price vs category median | pass | $29.99 | $27.99 | $34.95 | $24.99 |
| Coupon on the page | can't tell | none | none | 10% clip | can't tell |
| Rating and count | watch | 4.3 · 2,184 | 4.3 · 2,184 | 4.6 · 11,302 | 4.1 · 640 |
How it works
Three steps, about five minutes.
- 01
Connect Seller Central
Approve access on Amazon's own screen, never with your password. Every account you manage can sit in one workspace.
Revocable any time - 02
Paste a product link
We find every variation, including the ones shoppers can't buy, and pick the best sellers to compare against.
Link or ASIN, either works - 03
Fix what's first
Start with the three at the top. Each one has the effort, the evidence and the exact Seller Central path.
About 5 minutes later
Also in the beta
The PPC audit finds ad spend that never sold.
Connect Amazon Ads. We read 60 days of campaigns, placements and search terms, then rank what we find by the money at stake. You make the changes in Campaign Manager.
$94.35
of $1,240 went to search terms that never sold, in one product's last 60 days.
| Search term | Kaiju proposes | Spend |
|---|---|---|
| tumbler with straw lid | negative exact | $41.20 |
| peakware 40 oz | negative exact | $37.05 |
| coffee mug | negative exact | $16.10 |
3 negatives proposed. You add the ones you want in Campaign Manager.
Waste, with the search terms behind it
Split by under and over five clicks, biggest spend first.
Auto against manual, branded against not
How your budget splits, against healthy ranges. Your brand terms are editable so nothing is miscounted.
Match types, placements and bids
Where each one actually converts, and which bidding strategies pay for nothing.
Your real ad cost of sales
TACOS (ad spend as a share of all sales) from your own sales report, same 60 days, per product.
Proposals, not changes
Kaiju proposes negative keywords. You add the ones you want in Campaign Manager.
Straight answers
No wall of logos. Three promises instead.
We're in beta, so we won't pretend thousands of brands use us. What we can do is hold the audit to three rules you can check in your first report.
No flag without evidence.
Every flag opens a finding with the numbers behind it. If we can't show it, we don't flag it.
Unknown never counts as good.
When Amazon won't tell us something, the cell says can't tell. It is never quietly marked as a pass.
Nothing changes without you.
The audit only reads. You approve access on Amazon's own screen, can revoke it in Seller Central any time, and we never see a password.
Pricing
Free while we're in beta.
No card and no trial clock. In return, we ask you to tell us honestly what the audit got wrong.
What's included
- All nine sections and 141 points
- Every finding, with its evidence and the fix
- Read-only share links for clients
- Every finding and suggested fix as a spreadsheet
- The PPC audit, with 60 days of ad data
Paid plans come after the beta, and beta users hear about them first.
Do I have to give you my Seller Central password?
No. You approve access on Amazon's own consent screen. You can revoke it any time in Seller Central, under Apps and Services.
Does the audit change anything on my listing?
No. The listing audit only reads. You make the fixes, using the Seller Central path in each finding. The PPC audit proposes negative keywords, and you add the ones you want in Campaign Manager.
How long does an audit take?
About five minutes for a product with ten variations. Amazon's sales and traffic report can take up to an hour and fills in by itself when it arrives.
Who do you compare my listing against?
The top five best sellers of the same kind of product in your category, one per brand. You can swap in your own competitors before the audit runs.
Can I audit a listing I don't sell?
Not yet. The audit reads things shoppers can't see, like suppressed variations and your backend fields, so it needs an account you sell from or manage.
What does it cost?
Nothing while we're in beta. Paid plans come after, and beta users hear about them first.
Run the 141-point inspection
on your listing.
Five minutes. The audit only reads. Free while in beta.